Consumer goods & Distribution

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Fast Moving Consumer Goods (FMCGs) are the talk of the town. With consumers inclining towards the technology day by day, it has become necessary for the FMCGs to adopt information technology to reach their targeted audience.Technology has affected modern product distribution in the following key ways:

  • a) Integrating flows of information between sales, marketing, distribution and logistics.
  • b) Improving flexibility and balance with product demand and inventory levels.
  • c) Optimizing warehouse management.
  • d) Maximizing distribution efficiency.
  • e) Sustainable and agile product innovations

FMCG can benefit from information technology through Enterprise Resource Planner (ERP) software, Mobile apps, Sales Force Automation, Customer Relationship Management (CRM).

Logistics and Assset Tracking Applications (TRAKO)

With consumers inclining towards the technology day by day, it has become important for the Consumer Goods and Distribution sector to adapt to the environment to reach their targeted audience. Consumer Goods and Distribution industry uses tracking device for many purposes. Time is money and time even costs money, each delayed delivery would bring down the clients’/dealers’ business, manually assigning routes & trip schedules to the vehicle results in unoptimized routes, missed delivery points & delayed deliveries. Cutting down fuel expense is also important as unoptimized routes, speeding, reckless driving, excessive idling etc. of the vehicles could all result in increased fuel expenses. Unauthorized vehicle use & lazy work patterns bring a company nothing, but losses; but to know this, it is important to identify the drivers who do unlawful activities. All these things can only be achieved by a tracking app.

Custom and Native Mobile applications

Consumer goods industry is growing at fast pace. To sustain the competitive edge in the market, FMCG companies are leaving no stone unturned to bring profound transformation and increasing their penetration in the market with the optimum use of information technology. Changing customer preferences and rapid digitization have created a huge demand for highly scalable business applications. Present-day customers are increasingly concerned about convenience. As the consequence, businesses of all sizes and types are investing in mobile application development. Highly functional business apps can prove to be beneficial in countless ways. By offering a standard and shared platform for effective business interactions, mobile apps ensure umpteen benefits for this sector. Mobile apps have revolutionized the FMCG sector to a great extent by providing an immersive and dynamic shopping experience, customer engagements, effective marketing strategies, building business brand, helping to be unique in the market.

Web portals and ecommerce applications

With increasing the need of eCommerce industry, every businessman is looking to have an online store where they can sell their range of products and services. One can get a lot of benefits by opting for eCommerce as it delivers a comprehensive range of benefits to retailers and merchants. Now, consumers can purchase almost anything online 24*7 a day and get an ultimate shopping experience. Through eCommerce & web portals the customers as well as the merchant can enjoy a plethora of benefits such as scalability, its easiness and convenience, decrease in cost of inventory management, keeping an eye on consumer’s buying habit, selling products across the world, boosting brand awareness, staying open 24*7, improved efficiencies.

Digital Marketing and social media solutions

Digital media is changing the landscape for marketers everywhere, especially in the FMCG sector. Consumers now are exposed to their phone and laptop screens more than they are to traditional media like television, newspapers and billboards. There are also a growing number of consumers who prefer to shop online for FMCG products rather than visit a physical store. Digital marketing trends allow marketers to not just capture the consumer at the final buying stage, but also to establish a relationship with them from the start, something that was not possible before. This requires marketers to formulate a holistic digital strategy to not just influence their consumers, but also to personally engage with them. Digital Marketing helps distinguish brands, provides an innovative way to display brands, allows to gain consumer insights, saves money on initial marketing.