CRM Applications
CRM has lots of proponents and lots of market momentum, mostly for all the
right reasons. CRM is a technology which allows governments and public sector
entities to streamline, organize and automate their operations to forge a strong
and healthy relationship with its citizens. It is used to deliver quick and accurate
response to citizen queries ranging from general information to policies and
procedures to practices. CRM for the public sector aims to strengthen citizen
relationship by understanding more about their needs and requirements. The
CRM for public sector simplifies the communication process, improves daily
operations, unmatched security, accurate analytical reporting and allows to plan,
execute and monitor different types of marketing campaigns, all from one
location improving the efficiency of the organization.